![sairat marathi song sairat marathi song](https://i.pinimg.com/originals/5f/85/ac/5f85ac5e03248fdd5a99e01169165b95.jpg)
“The market for regional films may be limited but there is always a section of the audience that prefers Marathi cinema over Hollywood and Hindi films because of familiarity with the local language," said analyst Mohan. In its second week, the romantic musical also withstood competition from Hindi releases like Sunny Leone-starrer One Night Stand and horror flick 1920 London that made ₹ 1.20 crore and ₹ 10.31 crore, respectively. Sairat has also surpassed the collections of big-ticket Bollywood films like Fitoor ( ₹ 19.28 crore), Rocky Handsome ( ₹ 25.15 crore) and Jai Gangaajal ( ₹ 32.63 crore) that released this year in many more screens. Previous Marathi grossers like Riteish Deshmukh-starrer Lai Bhaari and Sanjay Jadhav-directed Duniyadari made around ₹ 25 crore each, according to trade experts.
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The film tells the inter-caste love story of a young couple in rural India. The second contributing factor, according to Keni, has been the rawness of the rural set-up and the lead pair that appears very non-actor-like in its performance. The first teaser was followed by an elaborate music release party and the circulation of all songs across digital and electronic platforms. To be sure, Sairat’s promotional campaign depended hugely on the music score. “The songs are one of the best in recent times and likely to be loved even by those who aren’t familiar with the Marathi language." “Right from the first teaser released in January, the music had caught on," said trade analyst Atul Mohan. Keni attributed the phenomenal response to the film to two factors, the first being the immensely popular music score by composer duo Ajay-Atul.